In addition to my private client work, I've worked as an elections stringer for The Associated Press and have written for major media outlets including The New York Times, The Washington Post, U.S. News & World Report, The Boston Globe Magazine, Glamour, Reader's Digest, Martha Stewart Living, Woman's Day, Redbook, House Beautiful, and other top-tier publications.
Experience:
Storytelling | Brand Writing | Content Strategy | Strategic Messaging | Thought Leadership | Branding | Company & Product Launches | Website Content Creation & Renovation | Blog & Website Launches | Social Media | Agile | Team Leadership
Certifications: 2023 Certified ANA Marketing Professional
Industries:
Retail & Consumer Products | Health & Wellness | Executive Coaching & Training | Financial Services | Insurance
Technology Expertise Includes:
Microsoft Office 365 Suite | Google Suite | Google Analytics | Zoom | WebEx | Teams | Social Media Platforms | HARO | Cision | Airtable | Clearscope | Sitecore | CXM (Sprinklr)
As a seasoned content professional with a passion for utilizing storytelling, targeted content, and social to connect with consumers and target audiences, I have a proven track record of creating a content strategy that compels, resonates, and ranks for Google keywords. With close to three decades of experience developing and executing all aspects of content management for B2B and B2C clients, my background in advertising and PR, coupled with my work in journalism as a writer, brings a unique skill set and holistic approach to brands and companies seeking to level up their content strategy.
Strong ability to effectively collaborate and work cross-functionally with stakeholders, C-suite executives, creative, Agile, and various internal teams to build valuable and trusted relationships with colleagues and clients. Extensive experience working with remote teams across multiple time zones while maintaining a high level of productivity and communication. Experience managing freelancers, contractors, and outside vendors.
